Aristocrat Casinos

Aristocrat Casinos Reputation, Accolades, History & More

Aristocrat Gaming is a reliable and reputable provider of casino games and technology.

Since its establishment in 1953, they firmly committed to providing excellent entertainment to its customers. Their products meet the top quality standards, so many keep this provider in high regard.

Aristocrat Gaming also has a customer-centric approach, providing tailored solutions and support to its players and casino partners.

Industry Reputation

The company is renowned for its iconic brands like Buffalo, Dragon Link, Lightning Link, and Tarzan, widely recognized among casino enthusiasts.

It also boasts a devoted fan base, high customer satisfaction, and a positive impact on both social and environmental fronts.

Accolades and Awards

Aristocrat Gaming has won numerous awards, nominations, and recognitions in the iGaming industry. Among the most notable recent accolades are the following:

• Best Overall Supplier of Slot Content at the EKG Slot Awards in 2021, 2022, and 2023
• Best Land-based Supplier at the Global Gaming Awards in 2021
• Top Slot Product for the Dollar Storm slot at the Gaming & Technology Awards in 2020
• Best Slot Developer at the International Gaming Awards in 2020
• Best Gaming Technology Supplier at the Asia Gaming Awards in 2019

Brand History

Aristocrat Gaming has a fascinating history spanning six decades. Here’s a brief timeline of key moments:

• 1953. Len Ainsworth founded Aristocrat Leisure Limited in Sydney, Australia, introducing the first casino gaming machine, the Clubmaster.
• 1960. Aristocrat expanded to Europe and became the first Australian company licensed in Las Vegas, Nevada.
• 1979. Aristocrat pioneers the world’s first five-reel slot machine, the Wild West.
• 1984. Aristocrat launched the world’s first electronic credit meter and the first electronic reel-spinning slot machine, the Microstar.
• 1996. Aristocrat went public and on the Australian Stock Exchange (ASX).
• 2000. Aristocrat enters the online gaming market with its debut online slot, Queen of the Nile.
• 2005. Aristocrat acquires Casino Data Systems, a top US casino management systems provider.
• 2012. Aristocrat acquires Product Madness, a social and mobile gaming company, debuting its first social casino game, Heart of Vegas.
• 2014. Aristocrat acquires Video Gaming Technologies, a top Class II games provider for the Native American market, and introduces the global phenomenon, Lightning Link.
• 2017. Aristocrat expands its digital portfolio by acquiring Plarium, a social and mobile gaming company, and Big Fish Games, a casual gaming company.
• 2019. Aristocrat introduces the MarsX cabinet, featuring a curved 4K display and a virtual button deck.
• 2020. Aristocrat launches the Cash-on-Reels mechanic, a thrilling way to win on slots, and the Buffalo Link game, a fresh addition to the Buffalo franchise.
• 2021. Aristocrat unveils NFL Slots games, the first-of-their-kind slot machines allowing players to pick and play their favorite team. They also introduce the Neptune Single cabinet, a sleek gaming platform with a single 43-inch curved display.
• 2022. Aristocrat introduces the MarsX Portrait cabinet, featuring a portrait-oriented 4K display and a premium sound system. They also unveiled the Dragon Link Golden Gong game, another addition to their Dragon Link franchise.

Important Partnerships

Aristocrat has formed crucial partnerships with various entities in the gaming industry. These include casino operators, game designers, licensors, and regulators. Here are some standout partnerships:

• Boyd Gaming Corporation. Since 2009, Aristocrat Gaming and Boyd Gaming Corporation have collaborated successfully. They’ve worked on projects like introducing Aristocrat’s cashless wagering digital wallet technology at Boyd Gaming’s Blue Chip Casino Resort Spa in 2021 and installing Aristocrat’s Oasis 360 casino management system at Boyd Gaming’s properties in 2016. They also worked on launching Aristocrat’s nLive online gaming platform at Boyd Gaming’s B Connected Online website in 2012.
• NFL. In 2020, Aristocrat and the National Football League (NFL) announced an exclusive partnership. This collaboration allows Aristocrat Gaming to create and distribute NFL-themed slot machines featuring all 32 NFL teams in the US and Canada. The first six NFL Slots games, showcasing teams like the Dallas Cowboys and New England Patriots, were revealed at the G2E 2023.
• Warner Bros. Since 2014, Aristocrat has maintained a successful partnership with Warner Bros. This collaboration permits Aristocrat Gaming to develop and distribute slot machines based on Warner Bros.’s popular movies and TV shows. These include The Big Bang Theory, Crazy Rich Asians, Dumb and Dumber, The Goonies, Mad Max, and Westworld.
• Scientific Games. Announced in 2018, Aristocrat and Scientific Games have a strategic partnership. This cooperation allows the sharing of patents and technologies between the two companies, enhancing their product offerings and customer solutions.