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EveryMatrix is a highly reputed industry player that has carved a niche for itself in delivering modular and API-driven product suites. The company's offerings are diverse and comprehensive, ranging from a casino content aggregator and integration platform to a fully managed sportsbook and sports data services, providing a leading “one-stop-shop” solution for clients.
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Introduction to Every Matrix Casinos
EveryMatrix Ltd, a prominent B2B iGaming software provider, is headquartered in the sunny island of Malta.
Founded in 2008, the company has made a name for itself in the online gambling industry, owing to its innovative and flexible solutions tailored to meet the unique needs of online casinos, sportsbook operators, and lotteries worldwide.
The popularity of EveryMatrix rests on its comprehensive offering of platforms, products, and software that are not only high in quality but also unmatched in versatility. The company's bustling portfolio of games, delivering a wide variety of online and mobile casino games, is particularly praiseworthy. These include fan favorites like Slots and Jackpots, a captivating range of Live Dealer Games, classic Table Games, Virtual Sports, Scratch Cards, and Casual Games, all designed to provide players with an unforgettable gaming experience.
The company holds licenses from several jurisdictions, including Malta, the UK, Romania, Spain, Greece, Sweden, Curacao, the Isle of Man, New Jersey, Pennsylvania, and Ontario. They are also members of the European Lotteries Association and World Lotteries Association, ensuring that their games adhere to strict, responsible gaming guidelines.
Every Matrix Gaming Casinos Updates
- December 25, 2023: EveryMatrix has been nominated for the prestigious ‘Platform Provider of The Year‘ category at the Global Gaming Awards EMEA 2024. The award ceremony will be held at London's Hippodrome Casino on Monday, February 5, 2024, during ICE week.
- December 18, 2023: EveryMatrix marks a significant expansion in the US market by launching its first games in Michigan. This was made possible through its partnership with Rush Street Interactive, which will provide content from EveryMatrix's in-house development studio, Armadillo Studios, through direct integration with the SlotMatrix iGaming aggregation solution for the BetRivers brand.
- November 29, 2023: EveryMatrix partners with Caesars Digital, bringing its casino content to the Caesars Palace Online Casino and Caesars Sportsbook & Casino in North America. As a result, customers across multiple U.S. states will gain access to a range of real-money games from EveryMatrix’s in-house studios, including Armadillo Studios.
- November 02, 2023: The Hungarian national lottery company, Szerencsejáték, goes live with OddsMatrix-powered sportsbook and platform services. This move signals EveryMatrix's active role in shaping the digital betting experiences of the 21st century in newly regulated markets.
Every Matrix Casinos Reputation, Accolades, History & More
It's important to note that EveryMatrix is not a casino operator but a software provider. This means that their focus is not on delivering games directly to players but rather on assisting operators in providing the best possible gaming experience to their customers. Its unique approach allows clients to utilize their products and services either as an entire platform or as independent components that seamlessly integrate with existing platforms.
Notably, EveryMatrix has a strong global presence with 750 employees across 12 countries and 68 jurisdictions and boasts a 97% client satisfaction score. The firm was co-founded by Ebbe Groes and Stian Hornsletten, with Groes currently serving as the Group's Chief Executive Officer and Hornsletten as the Chief Commercial Officer.
The company has also strategically invested in game production, affiliating with promising small studios such as Spearhead Studios, JVL, Lady Luck Games, mobileFX, Armadillo Studios, Funfair Games, and Jelly Entertainment.
Accolades and Awards
- Affiliate Supplier of The Year at the EGR B2B Awards 2022.
- Best Sports Data Supplier at the EGR B2B Virtual 2021.
- Best Casino Software Provider based on Open Business Relationship at the CEEGC Budapest 2016.
- Best Sports Betting Software Provider based on Open Business Relationship at the CEEGC Budapest 2016.
- White Label Partner of the Year at the EGR B2B Awards 2016.
- One to Watch Award from Gaming Intelligence 2016.
- White Label Partner of the Year EGR B2B Awards 2015.
- White Label Partner of the Year EGR B2B Awards 2013.
Brand History
- 2008: EveryMatrix is founded, with offices in London, Bucharest, and Changsha.
- 2009: Launch of the first version of OddsMatrix Sportsbook, marking EveryMatrix's entry into the sports betting sector.
- 2010: EveryMatrix receives its first EGR accolade for Innovation in Sports Betting.
- 2011: EveryMatrix expands into Malta, securing the B2B Maltese license (Type 2) for fixed odds betting, including live betting.
- 2012: Launch of CasinoEngine, offering games from multiple vendors, including NetEnt, Microgaming, and NYX.
- 2013: Establishment of the Lviv office, enriching the technical team with more .NET, Java programmers, and front-end developers.
- 2015: EveryMatrix is granted the UK Remote Gambling Software license and establishes a new office in Yerevan.
- 2016: EveryMatrix provides its CasinoEngine platform to the Norwegian state lottery, Norsk Tipping, and launches PartnerMatrix, a unique affiliate and agent management platform.
- 2017: EveryMatrix secures Software Provider Licences in Romania, completes a strategic investment round, and signs a deal with Tipico.
- 2018: CasinoEngine reaches a record of 1 billion game rounds per month, and EveryMatrix introduces the OddsMatrix Aggregator.
- 2019: Launch of the 6th EveryMatrix product, RGS Matrix, and introduction of esports services via OddsMatrix Esports Services.
- 2020: EveryMatrix applies for a New Jersey gaming license and reaches a global workforce of 500 employees.
- 2021: EveryMatrix announces the launch of its Managed Services unit and expands its global footprint with a new office in Miami.
- 2022: EveryMatrix is LIVE in New Jersey, has acquired sports betting provider Leapbit, and has delivered a record financial performance in its 15-year history.
- 2023: EveryMatrix acquires DeepCI, wins Hungarian lottery tender for online sportsbook platform and services, and goes live with Bet-at-home.
Important Partnerships
EveryMatrix has established a robust network of collaborations in the iGaming industry, with a client base that exceeds 300 partners worldwide.
Some of its most notable partnerships include:
- Flutter: This global sports betting, gaming, and entertainment provider headquartered in Dublin has partnered with EveryMatrix to access the CasinoEngine iGaming Integration Platform in the regulated market in Spain. This partnership has empowered Flutter's brands, such as Paddy Power and Betfair, to deliver a unified player experience across all vendors.
- Red Tiger Gaming: A dynamic casino games supplier, Red Tiger Gaming uses EveryMatrix’s CasinoEngine, the iGaming Integration Platform, to access regulated markets worldwide. This partnership has provided Red Tiger with an extensive portfolio of slots and table games, enhancing the user experience for their players.
- Bet-at-home: This popular online gaming and sports betting company leverages EveryMatrix’s iGaming Integration Platform, CasinoEngine, to boost its casino activities and BonusEngine solution to drive acquisitions and retention. They have extended their partnership with EveryMatrix in 2022, replacing their existing proprietary platform with EveryMatrix’s tech stack for an advanced player management and payment module system.
- Tipico: As an international sports betting provider and first-class online casino entertainment, Tipico has greatly benefited from its agreement with EveryMatrix. Using the CasinoEngine Platform, Tipico has significantly enhanced its gaming websites’ offerings with numerous RNG games and premium live casinos.
- DraftKings: This renowned online gaming platform has expanded its footprint in the U.S. market through its partnership with EveryMatrix, gaining access to games from EveryMatrix’s in-house studios, Spearhead Studios, and Armadillo Studios.
Other significant partnerships include companies like OPAP, Norsk Tipping, Szerencsejáték ZRT, Veikkaus, Intralot, Winmasters, Kindred, and many more, all of which leverage EveryMatrix's robust and versatile solutions.
Staking & Wagering Requirements
The minimum stake allowed is 0.05 units of the currency the player is using, making it highly accessible to all categories of bettors. For high rollers and experienced players, EveryMatrix poses an upper limit of 250 units per bet.
Wagering requirements are another critical aspect players should understand. Each promotional offer or bonus comes with its own set of wagering requirements, which must be met before any winnings can be withdrawn. This usually involves betting the bonus amount a certain number of times, often ranging from 35 to 40 times the bonus amount. However, the exact wagering requirements will depend on the specific promotion and can be found in the terms and conditions of the offer.
Every Matrix Gaming Games
EveryMatrix boasts an impressively large content library, with more than 26,000 games and upwards of 460 global jackpots.
CasinoEngine, their prime offering, provides operators and players with a diverse and dynamic selection of casino games, all from a single software platform. This library covers all types of online and mobile casino games, such as slots, jackpots, live dealer, table games (like roulette and blackjack), virtual sports, scratch cards, and casual games like keno and bingo.
Most of their games are produced in-house, with titles from their own studios, such as Spearhead Studios and Armadillo Studios. And since slots are the most popular type of casino game, EveryMatrix has a large number of these titles in their portfolio. Some of their top games include:
Starburst
Starburst, powered by NetEnt, is one of the most popular games in EveryMatrix's portfolio. This vibrant, cosmos-themed slot game has 5 reels, 3 rows, and 10 pay lines, accommodating a wide betting range between 0.10 and 100 per spin.
With an average RTP of 96.09%, the game offers players a reliable chance of rewarding returns. Though Starburst is a low volatility slot, players can anticipate significant payouts with a maximum win set at 500x the initial bet.
The game features standout elements such as Two-way pay lines, wild symbols, and Respins.
Gonzo's Quest
Gonzo's Quest is another high-ranking video slot powered by NetEnt and offered by EveryMatrix. This immersive game takes players on a thrilling adventure with the inquisitive character Gonzo in search of the lost city of gold, El Dorado.
The game features a unique layout with 5 reels, 3 rows, and 20 pay lines. Players can adjust their betting range from 0.20 to 50 coins per spin. With an RTP of 95.97%, Gonzo's Quest strikes a fair balance between risk and reward, placing it in the medium/high volatility category.
The game's standout feature is the Avalanche Multipliers, where symbols fall into place rather than spinning. Consecutive wins increase the multiplier, awarding up to 5x in the base game and 15x in the Free Fall feature.
The Wild Symbol replaces any other symbol to create winning combinations, while the Free Fall symbol triggers free spins when appearing in succession. Players can win up to 2500x their initial bet, making Gonzo's Quest a potentially lucrative gaming choice.
Thunderstruck 2
Thunderstruck 2 is a groundbreaking slot game introduced by Microgaming, building upon the success of the original Thunderstruck slot. This sequel offers a more engaging and rewarding gaming experience, featuring four different free spin bonus rounds, each associated with a Norse god.
The slot layout consists of 5 reels and offers 243 ways to win, replacing traditional pay lines. Players can adjust their betting range from 0.30 to 15 coins per spin.
With an RTP of 96.70%, Thunderstruck 2 offers a fair return-to-player rate. The game is of medium volatility, balancing the risk and reward and making it suitable for many players. Its most striking feature is the Wildstorm feature, which can randomly turn up to five reels wild, potentially leading to massive wins.
The game offers a maximum win of 8,100x the stake, making it an exciting option for players aiming for significant returns.
Unique Features of Every Matrix Games
Game Features
- Random Wilds: This feature substitutes random reel positions with wild symbols. Each trigger can be awarded from 1 to 4 wilds.
- Wild Reel: Entire reels are randomly substituted with wild symbols in this feature. Each trigger can be awarded from 1 to 3 wilds.
- Colossal Reels: Selected adjacent reels fuse together to form a larger reel. The fused reels spin larger images and each position that the larger image occupies counts as an individual 1×1 symbol on the reels for determining wins. The fused reels can create 2×2, 3×3, or 4×4 big symbols.
- Random Multiplier: A Random multiplier of 2x, 3x, 4x, or 5x is displayed at the beginning of a spin and applies to all line wins.
- Symbol Upgrade: All instances of a randomly chosen lower symbol visible on the reels are upgraded to a randomly selected higher-paying symbol.
- Instant Win: This feature awards a random credit amount from 1x to 200x, giving a direct boost to the player's credit balance.
- Buy Feature: A feature that allows players to buy into bonus rounds or special features of the game directly.
- Avalanche: An innovative game mechanic where symbols fall into place rather than spinning. Consecutive wins increase the multiplier.
Technological Advancements
Apart from a diverse gaming library, EveryMatrix also prides itself on its advanced technology and innovative solutions. Some of the notable products include:
- CasinoEngine: This solution uses the latest technology to provide a fully integrated system that connects operators to over 22,500+ casino games from more than 300 vendors. The system is modular and platform-independent, offering seamless integration with 3rd party platforms or wallets.
- OddsMatrix: The software, fully rewritten between 2017-2019, offers competitive sports and esports coverage, reliable betting data, and an industry-leading number of markets. It boasts an omnichannel solution that includes online, retail, and real-time Sports Data APIs and Data Feeds.
- GamMatrix: Using advanced technology, GamMatrix enables operators to have a complete overview of customer activities, transactions, balance, and more. It integrates smoothly with 3rd party CRM systems and offers a scalable infrastructure that can handle billions of requests monthly.
- PartnerMatrix: PartnerMatrix uses innovative technology to give operators full control over their online and offline marketing channels and strategy. It has integrated payment methods, anti-fraud tools, API-driven real-time reporting, and user activity tracking.
- BonusEngine: With BonusEngine, operators can extend player sessions, increase reactivation, reduce bonus costs, and offer various bonuses across the CasinoEngine Integration Platform, OddsMatrix Sportsbook, and even 3rd party platforms. It allows operators to create deep configurations of qualified bets and bundled bonus programs.
- JackpotEngine: JackpotEngine uses innovative technology to allow operators to create unlimited jackpots with fully configurable properties. It is integrated with CasinoEngine and SlotMatrix, providing a real-time presentation of jackpot pools through ready-made, customizable in-game widgets or operators' own widgets based on the JackpotEngine API.
- SlotMatrix: As a pure B2B aggregator, SlotMatrix uses modern technology to offer operators relevant game content with zero platform fees. It provides direct access to vendors’ Sales and Account Management teams and supports various APIs.
- MoneyMatrix: MoneyMatrix uses advanced technology to offer operators a comprehensive payment solution covering over 300 payment options across 250+ countries in over 150 currencies. It includes PCI DSS Level 1 Certified protection, a real-time payment routes simulator, and a rules engine.
- DeepCI: DeepCI uses proprietary technology to automate affiliate tasks, identify traffic opportunities, and help iGaming brands maximize the value of each affiliate website. With the ability to monitor over 80 million individual affiliate pages, DeepCI offers game-changing SEO and PPC data tracking.
Every Matrix Gaming Casinos Licensing and Regulations
Licensing Authorities
- Malta Gaming Authority: EveryMatrix holds a Malta Gambling License, licence number MGA/B2B/201/2011. The MGA oversees all forms of gambling in Malta, ensuring the integrity and transparency of games and the protection of players.
- United Kingdom Gambling Commission: EveryMatrix operates under account number 39383 from the UKGC, as regulated by The Gambling Act 2005. This ensures the company's adherence to player protection, social responsibility, and clear technical standards.
- Dirección General de Ordenación del Juego (DGOJ): EveryMatrix complies with the technical, security, and vulnerability standards imposed by the DGOJ. The CasinoEngine solution is fully certified, allowing EveryMatrix to offer many Spanish-certified casino vendors.
- Oficiul National pentru Jocuri de Noroc (ONJN): The National Gambling Office in Romania has authorized EveryMatrix to provide gambling solutions, platform management, and hosting facilities in the regulated Romanian market under Class II licenses.
- Hellenic Gaming Commission: EveryMatrix has been granted a Greece Gambling License by the HGC, enabling it to offer its products to Greek customers.
- Swedish Gambling Authority (Spelinspektionen): EveryMatrix holds a Swedish Gambling License, allowing it to operate and offer its services in Sweden.
- Curacao Gambling License: The service operates under License No. 8048/JAZ issued to Antillephone, Authorized and Regulated by the Government of Curacao.
- Isle of Man Gambling Licence: The Gambling Supervision Commission (GSC) has permitted EveryMatrix to expand its jurisdictional reach. This enables it to enter new partnerships with operators and third parties in various jurisdictions.
Compliance and Fair Play
EveryMatrix takes the fairness and security of its gaming platforms very seriously and has implemented stringent measures to ensure the highest standards.
It holds an ISO/IEC 27001 certification, which is a globally recognized standard for managing risks to the security of the information held by an organization. This certification means that EveryMatrix has implemented a comprehensive Information Security Management System (ISMS) that protects the confidentiality, integrity, and availability of information by applying risk management processes.
In addition, EveryMatrix adheres to the PCI Security Standards Council's regulations, ensuring the secure handling of cardholder data at every step. This compliance adds another layer of protection for both operators and players, offering reassurance that their financial transactions are secure and reliable.
User Experience and Interface
Desktop Experience
The desktop interface of EveryMatrix is meticulously designed around the principle of user-friendliness. Emphasizing a clean, modern aesthetic, the website leverages intuitive navigation that allows users to easily find what they want.
The home page presents a clear overview of the company's services, with each product neatly categorized for effortless browsing. High-resolution graphics coupled with strategically placed text make for a compelling visual journey.
It might be a bit challenging to find their games, as they are not presented on the home page. Instead, users can access them by selecting the “Product” tab at the top of the screen and then choosing “SlotMatrix.” This takes you to a product page that showcases the different vendors and their games, with options to filter by developer, game type, features, market, volatility, or RTP.
In terms of functionality, pages load quickly, and interactive elements respond without delay, contributing to a smooth user experience.
Mobile Experience
EveryMatrix doesn't just extend its services to desktop users but also offers an equally engaging mobile interface.
The website is fully responsive, adapting to the screen of any device, whether it's a smartphone or a tablet. The mobile site maintains the clean, modern aesthetic of its desktop counterpart, ensuring that users have a consistent experience across all devices. Navigation is just as intuitive, with a collapsible menu that offers access to all the important sections of the site.
In addition to the mobile browser solution, EveryMatrix has further streamlined the mobile user experience through the Mobile360 app. Compatible with both iOS and Android devices, the app went live for Jetbull.com and is slated for adoption by several other EveryMatrix clients. It can be downloaded from the App Store or Google Play Store.
Mobile360 is a comprehensive application, incorporating various features ranging from player registration to casino games from multiple providers and the OddsMatrix sports betting product, all within a single app. This marks a departure from the common practice of gaming companies launching separate apps for casinos, sports, and poker.
Pros and Cons
What We Love
- A wide-ranging suite of iGaming solutions.
- Strong global presence, with licenses in key markets.
- Extensive network of industry partnerships.
Room for Improvement
- Limited presence in Asia.
- Greater transparency about pricing structure.
Every Matrix Casinos FAQ
Who is EveryMatrix, and what services do they provide?
EveryMatrix is a business-to-business software provider that delivers various API-driven and modular solutions tailored to the iGaming sector. Its extensive offerings encompass aggregated casino content, a comprehensive bonusing engine, a robust payment processing platform, efficient affiliate management, and a fully managed sportsbook.
What types of games does EveryMatrix provide?
EveryMatrix provides a wide range of games, including slots, table games, live casino games, sports betting, and more through their CasinoEngine and OddsMatrix products.
What licenses does EveryMatrix hold?
EveryMatrix holds several licenses from reputable regulatory bodies, including the Malta Gaming Authority, the United Kingdom Gambling Commission, the General Directorate of Gambling Regulation in Spain, the National Gambling Office in Romania, the Hellenic Gaming Commission in Greece, Swedish Gambling Authority, Curacao Gambling License, and Isle of Man Gambling Licence.
What is DeepCI, and how does it work?
DeepCI is a leading affiliate intelligence platform for the iGaming industry, offering game-changing SEO and PPC data tracking on every affiliate publisher page. Its powerful proprietary technology automates affiliate tasks, identifies traffic opportunities, and helps iGaming brands maximize the value of each affiliate website, optimize affiliate programs, and drive profitable partnerships.
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